Here is no secret: a successful web marketing strategy must be defined according to the objectives to be achieved. To help you find your way, here are the main needs of companies along with the most relevant solutions to put in place to meet them. Sell more (products or services) Main webmarketing strategy to implement: website optimization Website optimization consists of working on the different elements of your website to offer your visitors the best possible user experience and encourage them to buy your products. First, it is about having a website suitable for sale: e-commerce platform for selling products or for the sale of services, website presenting at least your services and your contact information.
The structure of your web pages is then studied to convert your visitors into customers. Tests are carried out with samples of Internet users to find out which elements are the most convincing for the sale (for example, we can test two versions of titles, the number of fields to include in a form, the color of an incentive to action, etc.). We then Kuwait Email Listthe necessary modifications into the website, based on the results of the tests carried out. Increase your prospecting base Main webmarketing strategy to implement: lead generation It's about transforming your website into a “contact pump” and making your visitors want to leave you their contact details. To achieve this, they are offered offers that may be of interest to them, such as.
White paper download a trial of one of your online services a subscription to your newsletter (if you regularly publish quality content) etc Each of these offers is free but requires registration to an online form, which allows you to collect information from your prospects. Increase your site traffic Main webmarketing strategy to implement: SEO To attract more visitors to your website, SEO is a crucial step. A good SEO will indeed help you to be well positioned in the results of search engines, on the keywords representative of your offer. A SEO strategy is based on both: aSEO optimization of content created for your site technical optimization of your web pages (HTML code, URL, etc.) the choice of relevant keywords.