WeChat has more than 1 billion daily active users, and any product changes are a "deep-water bomb" to the mobile Internet. The video account has achieved daily active traffic of over 200 million in half a year, and the live broadcast itself is close to short videos, which can be said to be standard. A pair of "King Fried". The majority of netizens are no strangers to live broadcasting. From 2016 to the present, the "Battle of Hundred Broadcasting" to the current boom in live streaming.
It is not difficult to see that the "time-killing" content product of live broadcasting is also "tooled", and it is purely live broadcasting. On the contrary, the live broadcast APP lacks user scenarios and is difficult to succeed. Now the live broadcast function Fax List is in line with the "instrumentalism" and restraint style that Zhang Xiaolong has always pursued. Now that the live broadcast on WeChat is no longer violated, it can even make up for the shortcomings of many scenes. The author has written a lot of observation articles on the live broadcast industry this year, and also tried to conduct the first "face-show" live broadcast.
In the circle of friends, as a preview, pull up another WeChat group, and then notify all friends in advance to go to Toutiao to watch the live broadcast, and then join the group after the broadcast. Friends interact and communicate in WeChat. The advantages of organizing WeChat groups for live broadcasts are obvious. The communication objects of the anchors are relatively familiar friends, rather than the unfamiliar and unclear "traffic" allocated by the platform mechanically. Even if the number of participants is small, the interaction rate can be easily defeated. Most peers.