The Black Friday and Cyber Monday weekend is one of the most important times of the year for ecommerce around the world.
During Black Friday 2017, US retailers are estimated to have brought in record revenue of $ 7.9 billion.
Add that exorbitant figure to Cyber Monday earnings of $ 6.6 billion, and it's clear this weekend is of tremendous importance to the ecommerce world.
But it's important to remember that it's not just big companies that make so much money on Black Friday and Cyber Monday.
Small businesses are also doing big - just ask entrepreneurs like Jacky Chou and Albert Liu, who earned $ 5,460 in sales over last year's bidding weekend. Or, ask dropshipper Paul Lee, who made more than $ 8,000 on Black Friday and Cyber Monday in 2017.
So, it is clear that during Black Friday and Cyber Monday you can earn a lot.
But how can you make sure your store is fully prepared for shopaholics during this great weekend?
This is exactly what we are going to talk about in this article. In this post, we'll tell you how to prepare your store for success and how to prepare your marketing campaigns for Black Friday and Cyber Monday.
Ok, let's get started right away.
Discover thousands of products to sell online. No credit card required, zero risk.
GET STARTED FOR FREE
What is Black Friday?
Black Friday: what is it? “Black Friday” is the date that officially begins the Christmas shopping period. Traditionally, it is the Friday after Thanksgiving and, while not a celebration in the proper sense of the term, it is an extremely important date from a commercial point of view.
All companies, large and small, are used to Photo Editing Servicesoffering exceptional discounts and promotions to increase sales. Offers so unmissable that many people spend the night outside the shop from which they want to buy products waiting for the opening hours, to be among the first to grab the offers before they run out.
Originated in the United States, today this day is crucial for ecommerce businesses around the world.
When is Black Friday 2020? Friday 29 November.
Cyber Monday: what is it?
Cyber Monday is the Monday following Black Friday and is dedicated to discounts on online stores. It is therefore particularly important for ecommerce owners, despite the fact that many online stores are offering offers to their customers throughout this weekend.
Generally, to explain what Cyber Monday is, Monday offers are more oriented towards digital purchases. But it is generally Monday dedicated to online shopping.