On the Web, who has gathered an amazing community of , active, modern grandmothers! It's time to take a look at how silvers behave on the Internet and what the Web has to offer them perhaps more than one brand will find inspiration. The Silver Generation on the Internet Let's look at the data on the behavior of representatives of the Silver Generation on the Internet and try to draw conclusions. As many as of the surveyed seniors use the Internet every day , and they treat the Internet mainly as a source of information, much less often entertainment.
Therefore, it is worth taking care of good, valuable content for the recipients of this segment, which will provide them with answers to the issues they are looking for. What's more, if your brand offers solutions mainly for people aged , think creatively about the involvement of this group the aforementioned Wise Grandma writes UK WhatsApp Number List on her blog:Dear Grandmas, I realized that there is nothing for us in the endless network! And that's a mistake! There are a lot of us…)”. Perhaps this is a niche to develop.
According to Gemius research, people over spend up to hours a day online ! of magazines, browse information portals or search for information on products they plan to buye-commerce channel or in a brick-and-mortar store), and the information obtained helps them make purchasing decisions. Good visibility of opinions, detailed product descriptions or providing contact with the possibility of learning more about the offer are elements that are worth taking care of in your online store.