Know your audience. Know your audience. Kya. Every email list marketing blog post in the history of the global universe has "Know your audience" somewhere in it. But... It's kind of a lie. Don't get me wrong, understanding your audience is crucial. If you do it well. The problem is that the term “know your audience” has been overused so much that it makes almost no sense. What does it mean to know your audience? How to do audience research? Who is your audience? When you really know your audience, you know exactly what to say in your marketing. Most advice on kya doesn't tell you exactly what to say.
Before continuing to read, pause for a second. Do you know exactly what to say to market your business right now? The exact words that will get people to email list sit up and notice your business? On site, no preparation. If not, the audience research techniques in this article will help. Sometimes you'll hear advice on identifying your target audience using demographics. Or maybe psychography. If you're in b2b, someone might throw in the word "Firmography." if you go to toastmasters or talk to journalists, they'll tell you how you should know your audience before you speak or write.
In a marketing crowd, you might hear a lot about “buye email list r personas.”but when you really dig into it, you'll find that most "Buyer personas" don't really seem to mean much to you. Knocking out a cute alliterative name like "Business brad" or "Sales sally" or "Methuselah musician" doesn't really help you when you're sitting down to, you know... Marketing . When you sit down to define your positioning. Your place in the market. Your message. Your brand. You need more than basic demographics. Here's how you can actually know your audience. You will learn:why is it important to know your audience? 3 common audience research methods that don't workthe benefits of knowing your audience 3 ways to get to know your audience better (and deliver exactly what they want)