Good material The right material is also important; making professional videos is only possible with good material. A camera/smartphone with 1080p/4k recording functionality is an advantage. If you plan to make podcasts/informative videos, it is important to be clearly audible, so purchase an external microphone. At Pure we use cameras with 4k video quality and we use a lavalier microphone for the sound. Unleash creativity The foundation is solid, now it's time to start making videos. Here it is important to ask yourself who you want to reach and how.
Do you want to show (potential) customers more about your company? Do you want informative videos that you can use to address people in your field? Do you want to context you phone number list are the packet become an authority in a certain field? Do you want to get more leads/sales? Anyone who has ever given a presentation for a group knows how to convey a story well with intonation. Do you talk directly to your viewers? lens. A common mistake is that people often look at themselves in the camera's screen, which is a good thing to do before recording the video. If you know that everything is well in the picture, you can look better into the eyes of the viewer during recording. Make sure that you film horizontally at all times, that you have a good image and that you can be clearly understood.
It is also interesting to shoot B-roll in addition to A-roll. Suppose you are reviewing a product for a video. During filming you sit behind a desk and talk about the product, this is A-roll. a roll A-Roll (the bun) Are you talking about a part of the product? Show the viewers which part it is about by means of beautiful images. You later edit this B-roll over the A-roll and then provide support, depth or context. In fact, A-roll is a sandwich and B-roll is the topping, with toppings a sandwich is a lot more attractive roll video B-Roll (The Siege) For the continuity of your channel you will regularly have to post a video.