Candles or gift wrap. Here are ways to use email marketing to your advantage. Birthday emails, for example, are one of the unexpected surprises that most consumers find in their inbox on or around their special day. While some of these well-wishing emails come from close friends and family, most typically come from the consumers favorite businesses and brands – and for good reason. According to data from Experian Marketing Services, birthday emails receive percent higher unique click rates than promotional emails, percent higher revenue per email and percent higher transaction rates. In order to reap the rewards from this marketing tactic, however, brands must not only collect the right information from their email subscribers.
But also put a marketing plan together for this initiative. For some inspiration, check out Omaha SEO Companys -step guide to special day email marketing below Step Collect Email a birthday email marketing plan, marketers must first collect the birth dates of their subscribers. As most marketers know, collecting USA WhatsApp Number List this type of personal information can be challenging. One way to collect birthday information is by asking subscribers when they sign up for an email list. Although some sign-up forms simply require consumers to enter their email address, marketers can create a short form that asks subscribers for additional information, such as their first and last name, birth date.
Gender and shopping preferences. Whats more, marketers can offer incentives to new subscribers in exchange for this information. Adidas, for instance, asks new subscribers to enter their date of birth and gender when signing up for its newsletters. In order to motivate subscribers to fill out these questions the retailer offers incentives, including a off voucher, as well as access to special deals, offers and news. Another way marketers can collect birth date information is by asking subscribers for this data after they have already signed up for a newsletter. This can be done by sending out a welcome email that thanks the subscriber for signing up for newsletters and includes.