Scarcity can be created by taking down the course. Bonuses going away or the price going up. What products and services can be sold using a launch process? There are many but here are the essential few. Marketing B2c Email List online training launching a book running a mastery events selling access to a monthly subscription site that builds mastery this will require creating a sales funnel that can be as simple as a simple funnel ending in a landing page for buying a $. book right through to a much longer sequence when launching a $. online training product. The rule of thumb is that the more expensive the product the longer the marketing funnel. Education and sequence.
So what does B2c Email List one of those that sequences look like? The “product launch formula” made famous by jeff walker is maybe the best example of the cycle of content and events required to sell a figure product online. This method is a tried and b2c email list proven online marketing model that has been honed over the last years. To B2c Email List gain a deeper understanding of the model his book “launch” is essential reading. Jeff walker book launch image source: amazon it works on the tried and tested call to action strategies that include educating before asking for the order. Building trust and credibility. Creating scarcity and also providing evidence of social proof.
Distilled step B2c Email List overview: start with a premium opt in lead magnet like a free e book sent to your email list. You can also share this with your social networks. Continue to build your opt ins for your product launch with a free pdf. These are quick and easy to create. Then the trust building and education commences with B2c Email List a series of the recommended three pre recorded videos sent out that educates. Shows social proof and continues to build credibility. This is then followed by the opening of the online shopping cart. This is the selling phase. The steps before this are the education process. The final phase is letting people know that the opportunity to buy is about to close. This last step is using scarcity to make people make a decision.