The expected reach. However, different activities in different systems and display locations always carry the risk of blowing the budget. In optimization activities, we focused mainly on minimizing the cost of displays without losing their number and, of course, the quality of ad placements. We also set a common capping for all formats, i.e. the maximum daily number of ad views per user. Thanks to this, it was possible to avoid unnecessary expenses for repeating the message to familiar recipients.
We also made sure to exclude low quality placements on an ongoing basis, which allowed us to maintain high quality delivery for the duration of the campaign. Thanks to this, the ad whatsapp mobile number list was most often displayed in such recognizable and prestigious placements as: onet.pl interia.pl businessinsider.com.pl news.onet.pl woman.onet.pl Of course, we also paid attention to brand safety, i.e. securing the brand's reputation. Throughout the campaign, we made sure that the ads did not appear on pages rich in controversial content or.
In provocative contexts that could damage the client's image. Programmatic campaign costs The entire month of the campaign is also the work of both our specialists and self learning algorithms on issues such as budget relocation and bid optimization to achieve maximum reach with the assumed budget. As a result, we significantly reduced the cost of the campaign a single view was on average PLN. for open auctions in Programmatic and PLN. in the case of the YouTube platform.