The questions covered topics such as marketing investments, use of agencies and the return on investment of certain marketing channels, with answers relating to the results observed in 2018 and projections for 2019. Companies were also asked which marketing channels were the easiest to manage and the most difficult.
Our findings were surprising: Main conclusions: For 42% of respondents, social media was the easiest marketing channel to manage. At a Real Estate Photo Editing comparable amount, however (33%), it was the most difficult. This means that 75% of all e-commerce businesses think social media is the most difficult or easiest channel to manage, highlighting a strong polarization within social media management.