Such multi-channel exposure, compared with traditional TVC-style commercials, this way of communication that is more in line with the entertainment consumption habits of Generation Z is obviously more favored by new consumer groups, which further helps brands to better output their "upward" Value-oriented, allowing consumers to establish a clearer cognition and other services. Therefore, the home page has added the King Kong area as an entrance diversion, and the information structure has a deeper level. At the same time, in order to foster the traffic of Heart Preferred, all the contents at the bottom of the homepage are displayed on products.
In general, the basis of brand upgrading is to formulate corresponding strategies according to the consumers, user groups, and positioning faced by the brand, and use effective symbols such as vision, experience, or IP to spread value to special leads users, occupy their minds, and enhance experience and purchase. confidence. Step 1: Define your value proposition. Establish brand characteristics through differentiated brand value positioning, influence consumers with their spiritual core, and communicate their brand values and propositions with a large number of product categories and more ways to play, users need to know more information when purchasing, so the link will be longer. In order to stimulate user interest, the page display is mainly based on the product image display of the ordinary product manager, and the team leader.
Step Create a super symbol. Guided by the needs of user groups, staged visual upgrades and optimizations are carried out to effectively spread value and enhance the experience to users Step complete external communication. Enhance user perception, precise marketing to expand brand influence, and leverage brand growth through communication adopts an information structure similar to information products. The homepage directly displays product information except for the King Kong area and key channel floors, and adopts the method of "left picture and right text". , allowing users to have a more comprehensive understanding of commodity information, thereby reducing the user's decision-making cost and improving the user's purchasing efficiency.