It has now been a month since the new episode of the Inside Chanel saga was published on the Youtube channel of the rue Cambon house. The video has so far been viewed just over 200,000 times, which is still disappointing given the quality of the brand content produced by the brand. L'art du storytelling The video is part of the sagaInside Chanel,which has already revealed to us through previous videos the interior, the underside of the brand by staging its history and that of its designer Mademoiselle Coco Chanel. After being interested in the lovers of Coco, in the story of the creation of the n°5, Chanel tells us today the link between the lion, Coco and the brand.
The lion is not only the king of animals, master of the savannah…it is also an astrological sign, that of Gabrielle Chanel. It became her emblem since she shared many character traits with the animal: audacity, ardor, instinctive… The natives of the Leo sign are known to have strong characters! Her obsession for this animal that looks Canadian Email Listmuch like her is so important that she goes so far as to choose it as an emblem for her jewelery and slips it just as discreetly on the buttons of these tweed suits. Luxurious graphics Black and white video, color code of the brand and a majestic moving lion are enough to make this video quality content, in the image of the Chanel brand and its universe. The narrator's voice accompanied by classical music captures our attention and punctuates the story that is proposed to us.
Brand content or how to engage customers and fans With a 1min30 video, a format perfectly adapted to web content. Chanel succeeds in engaging its community by offering a story enriched with anecdotes. These allow the user to feel privileged by watching the video and closer to the brand and its values that he knows better now. He will thus have acquired the feeling of belonging to the brand. If the Internet user appreciates the content, he will share it with his friends on social networks: with quality brand content that is in line with the brand, it is easy to engage the consumer and promote virality. Chanel has never ceased to surprise us with its “Inside Chanel” saga, we are impatiently awaiting new exclusive content.