With the continuous strengthening of domestic category email list copyright regulations and the gradual development of users' awareness of payment, paid video membership has become a trend. However, according to the 2019 Q4 financial report, the payment amount of a single Netflix member is 6.4 times that of iQiyi Video, compared with foreign countries. As far as video platforms are concerned, domestic videos still have a long road to membership development. How to create more attractive membership services and improve users' willingness to pay and loyalty has become category email list an inevitable proposition for major video platforms to monetize, and station B is no exception.
On October 10, 2016, Bilibili launched the membership category email list service for Bilibili members for the first time, which has become another commercialization method besides game agency, advertising, peripheral sales, and offline theme activities. From the first half-send and half-push, the big members who were ridiculed by netizens for "recharging for love and faith" to the now over 7.95 million big members can see the gradual improvement of the B station system. This article discusses the B station and the common membership system. Comparative analysis and exploration category email list of possible future development paths. 1. Common gameplay of membership system
From a domestic point of view, generally speaking, the category email list membership system of video platforms consists of two systems: ordinary membership and paid membership. The ordinary membership system is generally divided into grades according to the points earned by completing tasks to unlock different permissions, while the paid membership system is generally classified according to the continuity of payment and user activity to enjoy different levels of treatment. 1. Ordinary membership Ordinary members are generally implemented according to daily category email list small tasks + real-time feedback incentive system .