Writing good copy is no easy task. Even if you know everything there is to know about your brand and its target audience, turning that knowledge Special leads into a copy that resonates is harder than it looks. So, stop doing it. channable-campaign-june-2022 The key to writing sticky copy (copy that audiences remember) isn’t sitting at a desk inventing new, engaging Special leads ways to talk about this product or that service. Far from it. Instead, copy that converts come from copywriters who know how to take the words and messages straight from prospects and customers themselves.
How? That’s where review mining comes into play. And Special leads we’re here to teach you how to swipe your way to copy that hits home. The Big Idea You know it, your customers know it: reviews matter. They’re a powerful tool and often make the difference between landing and losing a customer – a recent study by found that 94% of consumers now say that customer ratings and reviews top the list of factors that impact their online purchase decisions. Reviews, however, are Special leads more than just ways to influence buying decisions. They’re an Special leadsenormously valuable resource that copywriters tap into in search of information they can turn into compelling copy and competitive advantage. “
The key to great copy is to shift your mindset.” And even Special leads though you know everything there is to know about your brand, you are not your target audience. This means that even though you think you’ve got just the right message to convince potential customers to buy what you’re selling, review mining offers a better way to figure out what your prospects Special leads want to hear. wix-campaign-article-june-2022 The key to great copy is to shift your mindset. So, forget about what it is you want to say, or what you think the selling points of your product or service are. Don’t fall into the trap of thinking you know what your customers want to hear. Mine their reviews instead.