Happy Lee Li Kunmou As consumers, we often receive a lot of promotional information, and we have a bunch of coupons that look great, but often none of them can be used. It may be because the redemption time has not yet arrived, or because there is a limit on the full amount, you can only use this type of goods after purchasing 1,000, or you can only use certain products to be redeemed. Why are these discount coupons designed?
And quite annoying) All discounts are followed by mathematical problems. Retailers must be good at mathematics, and consumers are better at photo background removing mathematics. They often plan carefully to crack the discount loopholes in stores, and see how to buy and earn. Discount design from retail performance equation We look at the role of discounts from the retail performance equation . If a store has an average of 10,000 visitors per day, an average of 3.5 people will buy something for every 100 people who come in (the conversion rate is 3.5%), and the average person buys 1,000 yuan. According to the retail industry performance equation, multiply together , This store can do 350,000 yuan a day.
111 Author provided Then, in order to do a promotion, the store held a "10% off over 1200" event. Because it is a full-cap promotion, consumers will bring more than usual, so the average customer order will be raised to 1100 (usually 1000). And because it is a promotion, the conversion rate will increase slightly. So the overall performance was boosted because of this promotion. 222 Author provided But what would happen if the store was changed to Guangfa, where each customer can receive a 200 yuan discount coupon? For a store with an average customer order of 1,000, the "200 yuan discount coupon" feels very generous, and the consumer response is also very direct. The number of people who buy it will immediately increase, and the conversion rate will be greatly increased to 4.2% (original 3.5%) . But the prob