So you can see that in the current market, it is basically 'to lure them', and then because of the long use time, the 'sunk cost' is too high, and then users are retained. For the retention of this product, you can consider some interest-related methods such as stored value discounts, package cards, distribution rebates, etc. For users who have experienced the service, this is a good solution, and you can refer to the barber shop in the community. In addition, as a community product, basically as long as the experience is not bad and the price is acceptable, it can be retained by virtue of its proximity and its unique competitive position in cooperation with the community. Fifth, self-propagation. Regarding this aspect, Lao Wang can only say that you must do a good job in service experience and user experience, because you are serving community owners. If the experience is not good or the experience is good, the neighbors will know it right away. You can't take advantage of it because of choking. To let your users truly realize that your service is really good, it really can't be easier for such a community product to spread itself. business model The next step is the profit model.
We estimated a benefit and cost before, so if you want to grow bigger, fast copying is inevitable. At this time, the self-built 10 car dealerships are 2.5 million, and 100 are 25 million. Heavy assets will easily drag down the company, and once a black swan like the 'new crown' strikes, the capital chain will be crushed. Condition. Moreover, community service also has a certain pressure on government relations and property relations. To expand from scratch, such as handing Phone Number List over to people who already have the resources to do it. Therefore, brand and SaaS services have become the future of products. After quickly verifying product feasibility and user experience, and standardizing service standards, pilots can be carried out in different cities, and franchise expansion can be carried out in successful cities. Some people may say that joining will affect the brand, and the data and users' subsequent monetization ability will be further weakened. In fact, it is not.
We say that there are indeed ambitious people who want to go head-to-head and do it themselves on the basis of joining, but more franchisees expect to make money while lying down. At this time, follow-up B2B business development, car company promotion and other businesses can be carried out in franchise stores in the name of the head office, and user data is not only owned by franchise stores, but must be shared with the head office. The above are basically some of Lao Wang's thoughts and ideas about this product, which may seem a little confusing. When Lao Wang looked back at this article, he suddenly thought that in the early stage of the product, after the user research is completed, he can use the business canvas for analysis, but I'm too lazy to do it. That's it this time. You can watch it as a miscellaneous talk. Comments are welcome if you have any opinions!