Discover what lies behind the decorative lettering style typical of the Argentine city of Buenos Aires At the end of the 19th century, long before anyone in Buenos Aires used the word lettering, immigrant artists experimented with long-haired brushes and texts in search of an identity for a city that was still very young. Between mischievous phrases, imitations and jokes, they finally found her. If tango is the music of Buenos Aires, filleting is its stroke, its handwritten lyrics , its signature.
Twisted, ornate and dramatic, like the spirit of Buenos Aires, the fileteado and its messages are a wake-up call to those who inhabit the city, so that they do not forget their origins, their history, and even their philosophy of life. We tell you why UNESCO has declared jewelry retouching service it Intangible Heritage of Humanity. What is porteño filleting and what are its features? 1 Fileteado is the lettering style characteristic of Buenos Aires. Much more than strokes Porteño fileteado is a popular decorative style that was born in Buenos Aires at the end of the 19th century. Traditionally it was used to paint on horse carts, then it began to decorate trucks.
Juan Carlos Fernández Espinosa (@jc_ideograma) conoce como pocos el ADN del diseño gráfico mexicano actual. Y es que, este diseñador gráfico, consultor y coach de identidad corporativa ha trabajado en proyectos de gran envergadura en México. Sin ir más lejos, fue el creador de la marca del Bicentenario Mexicano celebrado en 2010 y trabajó desde el 2006 al 2012 en la identidad del Gobierno Federal. Además ha formado parte del proceso de creación de marca de las aerolíneas Mexicana de Aviación y Volaris. como director creativo de la agencia Ideograma. Le pedimos a Juan Carlos que nos explique por qué el logo del Aeropuerto Internacional Felipe