Follow users as they move between different devices , accompanying them along virtual and physical paths. As reported by Adelphic : 93% of the companies surveyed conduct people-based marketing campaigns on Facebook and Twitter 90% have seen improved performance by implementing people-based marketing strategies 64% also believe we will stop relying on probabilistic data within the next 12 months to two years These data clearly show how people-based marketing is already useful and exploited by companies , and suggest that its growth will not stop in the short term.
People-based marketing proposes three results, which answer mobile number listhree specific questions: Where to find the most suitable places on the web to make the meeting between target and ads? ? How to choose the most appropriate channels for individual campaigns (social media, blogs, emails, etc.)? In short, people-based marketing seeks strategic personalization that pushes marketing beyond the programmatic limitations imposed by cookies. Based exclusively on them, it is very difficult to accurately define the needs of the public and the purchasing channels to be privileged. It should come as no surprise that the king of social media, Facebook, was the first to talk.
About people-based marketing. With its huge pool of registered users, Zuckerberg's creature has enough data to revolutionize the very concept of marketing. And from the walled gardens of Facebook and other famous platforms to a more extensive use, the step seems to be quite short. [AML]-quote-quotes-1To acquire new customers you need to know them thoroughly, and to do that you need to rely on data. People-based marketing - Clipping images blog quote (3) Back to index How does people-based marketing work? Marketing based on people is really effective if you know your target in depth . At that point it can prove virtually foolproof. But how exactly does it work? And how does it differ from marketing based solely on cookies? Let's explain it with an example.