60% of enterprise-level organizations use multiple CMS. Using a lightweight secondary CMS like WordPress with your enterprise content management system benefits from cost savings, increased agility, and faster market development.
In a survey of 300 marketing decision makers conducted by market research expert Vanson Bourne, more than 60% of survey respondents use multiple CMSs, and Cork Used Bicycles Shop 49% consider deploying a secondary CMS next year. I found out that I was doing it. The use of multiple CMSs in the enterprise increased by 13% from 2017 to 2019 (53% to 60%).
Definition: What is a secondary CMS?
A secondary CMS is an additional content management system that enterprises use with a primary CMS .
In essence, this means a dual operation that uses the most appropriate CMS for the task at hand.
The secondary CMS system is typically used to achieve goals that the primary CMS cannot complete. Secondary CMS is often used for specific campaign-driven activities.
The types of campaigns that may require a secondary CMS include:
Campaigns that require microsites to be launched very quickly, such as pilots and prototypes
Campaigns that require custom integration and one-off project coordination
Projects that are blocked due to lack of primary CMS skills
Microsites that require an easy-to-use block-based editor suitable for non-technical staff
Campaigns that require agility to give authority and workflow flexibility to the tasks at hand
Campaigns that do not require the full complexity of the primary CMS and associated processes and procedures
WordPress as a secondary CMS in higher education
Hallam's WordPress development team used WordPress as a secondary CMS to build a welcome week site for Nottingham Trent University.
NTU's main website leverages the enterprise-level CMS of SquizMatrix specialists, which are widely used to support complex digital experiences in the higher education sector.
The Nottingham Welcome Week project required the implementation of a fast, flexible, and fully functional microsite. Most importantly, NTU's highly skilled in-house CMS team focused on its own core project. With the choice of WordPress, the internal NTU team was able to leverage external skills and resources to achieve a cheap and successful launch.
Example of secondary CMS = NTU
WordPress as a secondary CMS in the manufacturing industry
Antalis is a leading supplier of large format boards for visual communication both inside and outside the UK and Ireland.
The Antalis team needed an interactive visual communication product selector that would allow clients to explore the full range of products and find the right media solution for their business.
The Antalis team chose Jahia DX as their primary CMS for building their digital experience stack (DXS). We also found that in addition to enterprise solutions, cheap and flexible CMSs need to work together to deliver smaller and more agile projects. Will work with their large project.
Hallam's web development team built the Substr8 Interactive for Antalis to provide a fast, low-cost solution with a demonstrable return on investment.