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西法特西法特
Aug 02, 2022
In Welcome to the Tech Forum
Beyond the changing view of privacy, GA4 has some useful features. Adswerve’s Charles Farina comments that “once the implementation is complete, advertisers can start immediately taking advantage of new functionality that was never available in Universal Analytics. They can create funnels, do detail pathing analysis and gain access features that were previously only in the paid version like the BigQuery/raw data exports, Search Ads 360 integration and Google Optimize Audience integration.” But what about the implementation? What are some of the key things that marketers need to know about the switch, and how should they respond? We spoke to Andrew Hood, CEO of Lynchpin, an independent analytics consultancy that describes itself as “staunchly vendor neutral”. Hood says, “We do not resell either Google or Adobe Analytics and are not partners with either vendor. We are however retained by major brands to make the best choices across procurement, architecture, deployment, reporting and analysis using both these platforms.” The workload like this whatsapp number list allows both the vendor and the affiliate to focus on. Clicks are the number of clicks coming to your website’s URL from organic search results. Here are Hood’s comments on the sunsetting of Universal Analytics reproduced in full: “Google straddles an interesting line between being a benevolent provider of free analytics and a somewhat enterprise vendor: you pay nothing for the base product, or rather a lot for a “360” paid version that unlocks some subtle benefits but not a great deal of product roadmap visibility. “The end-of-life announcement for their widely used Universal Analytics product doesn’t give much additional grace to 360 customers – in fact a mere 3 months of additional data collection. “In summary, if you are not using the new Google Analytics 4 version by July 2023 (or October 2023 if you are on 360) your data collection will stop, and “at least” six months after those dates the access to your historical data might be removed subject to a “future date” that Google is planning to confirm “in the coming months”. Clear as mud?
Andrew Hood on the switch to GA4 content media
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