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rajia rimi
Jun 13, 2022
In Welcome to the Tech Forum
The full implications of CCPA compliance on Facebook are unclear at this Industry Email Listtime, but we do know that Facebook will limit how the platform uses personal information (PII) to unify user identities. As a result, we expect tracking customer behavior and audience targeting to become more challenging for digital marketers. We also believe the changes will Industry Email List cause a performance hit on the platform, as they will impact the effectiveness of advanced customer matching, offline conversion tracking, and retargeting for California residents. But the main immediate effect is retargeting. When enabled, Facebook LDU means that your business cannot Industry Email List include users in a behavioral retargeting campaign (based on website pixels). To be clear: if 100% of your users are California residents, you won't have any users in your Industry Email List audience pool when LDU is enabled. Since Facebook automatically enabled this between July 1 and July 31, 2020, this is Industry Email List already happening right now. How should my business implement Facebook LDU? It's important to point out one thing that we briefly touched on above before answering this question: CCPA compliance is intended to allow users To opt out of tracking (as opposed to GDPR, which requires users to opt-in to the followed). This means that if a user visits your website, you can offer them a Industry Email List cookie consent banner that gives them the option to opt out. Under the CCPA, if the user chooses to unfollow, your company must stop following them. Although very few users choose to subscribe to tracking, the numbers are much better when it comes to unsubscribing. This means that Industry Email List there are several courses of action available to you when it comes to Facebook CCPA compliance, depending on your risk tolerance. Facebook has been vague in its CCPA compliance communications, meaning you (and yo
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